Our award-winning "Shoe Probe" ad
A FEW YEARS AGO, thanks to some very creative thinking and PhotoShop, we produced a fanciful advertisement featuring a sexy-looking ladies shoe with a ruby stylus in place of the spike heel. We called it the “Shoe Probe”. The ad was a BIG hit. It even won an advertising award. We featured a large picture of the Shoe Probe on our booth at trade shows. Inevitably, someone would jokingly ask, “Where are the shoes?” So this year, we made a pair and took them with us to the show. We hired a local model (Liz) to wear the shoes on the booth. We even gave away plastic literature bags with our Shoe Probe printed on them. WOW! The combination of Liz and the shoes was a knockout.
Liz wearing the shoes.
Some attendees even requested photos with Liz and the shoes.
Here’s the corker! Several people asked to BUY the shoes. Understand that these shoes aren’t made for walkin’. They were specially modified by our crack team of machinists in order to attach a red ball to the heel.
Maybe we’ll open a branch making ladies shoes? Who knows?
